COMPLETE WORKFLOWS
FOR AUDIO NETWORKS
Products
Counterpoint is a complete workflow solution for audio networks. Get started today and book a demo with our team.
01 Proposals
Counterpoint Proposal System
The Counterpoint Proposal System enables your sales team to create proposals based on client specifications, using real time inventory availability, various methods of spot pricing, and both quantitative and qualitative research.
02 Product Traffic
Counterpoint Traffic System
The Counterpoint Traffic System is a network traffic system enabling your team to automatically schedule proposals that have become orders, or enter and revise new orders, build inventory, analyze avails, manage spots and copy, and generate logs, along with a complete invoicing system using the industry standard Counterpoint invoice form, in addition to accounts receivables and a collections system.
03 Affiliate Tracking
Counterpoint Affiliate Tracking System
The Counterpoint Affiliate Tracking System creates an electronic version of the relationship between networks and their affiliates, delivering accurate spot and copy information to stations, and helping networks verify affiliate compliance.
04 Affidavit
Counterpoint Affidavit System
The Counterpoint Affidavit System works with the Counterpoint Affiliate Tracking System to deliver logs to station affiliates and retrieve affidavits after airing, all without the need for manual input.
Trusted by our clients
Counterpoint facilitates on-air spot logging for over 4 million advertiser spot a week, manages over $1 billion in network revenue annually, and over 10,000 affiliate stations use Counterpoint.
WIP
Counterpoint Proposal System
As the marketplace demands that you customize your network offerings, flexible packaging models and options are readily available to meet the needs of a variety of sales environments and conditions. And with accurate inventory and revenue projections, budgets comparisons, and prices to make plan reporting, Sales Management is always equipped to maximize revenue by analyzing and more successfully negotiating that next piece of business.
Inputs
- Advertisers/Agencies
- Inventory/Avails
- Audience/Research
- Pricing/Rate Cards
- Demand Projections
- Projection Assumptions
Outputs
- Consistent Proposals
- Accurate Orders/Contracts
- Budget Reports
- Sales Projection Reports
- Value of Inventory Reports
Key Features
- Easily create, revise, and modify proposals
- Export proposals using the Proposal XML format
- Print or email proposals as a PDF file using the form recognized as the industry standard
- Automatically turn proposals into orders when approved, eliminating duplicate data entry
- Create budgets and run reports to measure sales and compare them to the budget
- Enter projections to estimate upcoming sales
- Run pacing reports to compare two years’ worth of budgets, projections, proposals, and orders
- With the ad server feature, a single contract can include airtime and ad server (podcast and streaming) line items
Everything you need to know
What is Counterpoint?
Counterpoint is an end-to-end workflow solution designed for audio networks and broadcasters. It manages the entire operational pipeline including ad sales proposals, traffic and scheduling, affiliate tracking, billing, receivables, and proof of performance in one integrated system.
Who uses Counterpoint?
Counterpoint is used by audio networks, radio stations, podcasters, and broadcast groups across the industry. Over 10,000 affiliate radio stations rely on Counterpoint for log information and affidavit submissions, with millions of airtime spots trafficked each week through the system.
What problems does Counterpoint solve?
Counterpoint helps networks streamline complex operational workflows by:
Managing advertising proposals and contracts
Scheduling commercials and managing inventory
Tracking affiliate compliance and spot delivery
Automating billing, receivables, and collections
Providing detailed reporting and proof of performance
The platform reduces manual work, improves operational accuracy, and speeds up turnaround across network operations.
What products are included in the Counterpoint platform?
Counterpoint offers a suite of integrated products designed for network operations:
- Proposal System – Create data-driven ad sales proposals using audience research and real-time inventory availability.
- Traffic System – Manage orders, scheduling, commercial copy rotation, inventory optimization, billing, and reporting.
- Affiliate Tracking System – Manage relationships with affiliate stations and ensure compliance with spot delivery agreements.
- Web-Based Affidavit System – Send logs to affiliates and automatically collect aired spot confirmations.
Each module can be used independently or bundled together for a complete workflow solution.
Can Counterpoint support large broadcast networks?
Yes. Counterpoint was designed with scalability in mind and supports:
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Unlimited users
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Unlimited networks, stations, spots, and orders
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Distributed teams working remotely
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High-speed data access and reporting
This makes it suitable for both small networks and large multi-station organizations.
