COMPLETE WORKFLOWS

FOR AUDIO NETWORKS

Products

Counterpoint is a complete workflow solution for audio networks. Get started today and book a demo with our team.

Proposals

Counterpoint Proposal System

Counterpoint’s Proposal System empowers your sales team to create proposals tailored to client specifications using real-time avails, pricing, and research, while seamlessly converting them into orders, managing projections and budgets, and delivering insights to drive smarter, more competitive sales.

Learn more
ORDER MANAGEMENT

Counterpoint Sales, Traffic & Accounting System

Counterpoint’s Sales, Traffic, and Accounting System streamlines your entire workflow—from converting proposals into orders and managing inventory to analyzing avails, scheduling spots and copy, and generating logs—while seamlessly handling billing, accounts receivable, and collections using the industry-standard Counterpoint invoice form.

Learn more
AFFILIATE TRACKING & AFFIDAVITS

Counterpoint Affiliate Tracking & Affidavit System

Counterpoint’s Affiliate Tracking & Affidavit system streamlines the entire network–affiliate workflow by digitally managing relationships, delivering accurate spot and copy data to stations, and automating log distribution and affidavit collection after airing—providing real-time performance measurement and ensuring compliance with no manual effort.

Learn more
DIGITAL

Counterpoint Digital Suite

Counterpoint’s Digital Suite empowers your team to manage and bill podcast and digital revenue within a unified workflow—supporting spot and impression-based campaigns, enabling complete order management, integrating with ad servers for delivery and tracking, and delivering a unified view of revenue alongside airtime through invoicing.

Learn more
SPORTS

Counterpoint Sports Suite

Counterpoint’s Sports Suite lets networks sell sports advertising by season or event—supporting flexible inventory, merchandising/NTR and installment billing, granular event revenue and placement tracking, Live Log real-time airing/reconciliation, event-based billing, and Web Affidavit Portal integration for station carry and makegood workflows.

Learn more
PROGRAMMATIC

Counterpoint Media Sales Portal

Counterpoint’s Media Sales Portal is a self-service, e-commerce web portal for agencies, networks, and advertisers — offering AI-assisted campaign creation, seamless integration with Counterpoint Traffic to create contracts automatically, and centralized control over users, products, and recommendations. Designed to scale from podcast and digital buys to sports and linear audio.

Learn more

Trusted by Leading Audio Networks
for Over 30 Years

Powering reliable, scalable advertising operations. Managing millions in revenue with accuracy, transparency, and control.

Everything you need to know

Book a demo

What is Counterpoint?

Counterpoint is an end-to-end workflow solution designed for audio networks and broadcasters. It manages the entire operational pipeline including ad sales proposals, traffic and scheduling, affiliate tracking, billing, receivables, and proof of performance in one integrated system.

Who uses Counterpoint?

Counterpoint is used by audio networks, radio stations, podcasters, and broadcast groups across the industry. Over 10,000 affiliate radio stations rely on Counterpoint for log information and affidavit submissions, with millions of airtime spots trafficked each week through the system.

What problems does Counterpoint solve?

Counterpoint helps networks streamline complex operational workflows by:

Managing advertising proposals and contracts

Scheduling commercials and managing inventory

Tracking affiliate compliance and spot delivery

Automating billing, receivables, and collections

Providing detailed reporting and proof of performance

The platform reduces manual work, improves operational accuracy, and speeds up turnaround across network operations.

What products are included in the Counterpoint platform?

Counterpoint offers a suite of integrated products designed for network operations:

  • Proposal System – Create data-driven ad sales proposals using audience research and real-time inventory availability.
  • Traffic System – Manage orders, scheduling, commercial copy rotation, inventory optimization, billing, and reporting.
  • Affiliate Tracking System – Manage relationships with affiliate stations and ensure compliance with spot delivery agreements.
  • Web-Based Affidavit System – Send logs to affiliates and automatically collect aired spot confirmations.

Each module can be used independently or bundled together for a complete workflow solution.

Can Counterpoint support large broadcast networks?

Yes. Counterpoint was designed with scalability in mind and supports:

  • Unlimited users

  • Unlimited networks, stations, spots, and orders

  • Distributed teams working remotely

  • High-speed data access and reporting

This makes it suitable for both small networks and large multi-station organizations.