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Counterpoint Solutions:  Streamline your  audio network-flow with a comprehensive product suite  

About Us

Since its establishment in 1994, Counterpoint has consistently crafted products with a focus on scalability, user-friendliness, and customization. Our commitment is to lay the foundation for your network operations, ensuring seamless functionality and adaptability.

From air time sales to impressions-based buys, NTR, packaging, commercial scheduling, generic and regional copy, log-generation, invoicing, receivables, affiliate management and proof of performance, Counterpoint is the comprehensive solution for network operations.

10,000 network affiliate radio stations use Counterpoint software for log information and affidavit submission and over 3 million airtime spots per week are trafficked through Counterpoint by networks. In addition, Counterpoint’s suite of software tools is used for thousands of live sport events each year including Major League Baseball, NCAA Basketball, College and NFL Football, NASCAR, Soccer, NHL and Golf.

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Why Counterpoint?

Counterpoint was designed with scalability and customization in mind. Our products can be leased separately based on your needs or cost-effectively bundled together to seamlessly link all aspects of your broadcast business. From entering sales proposals to retrieving affiliate affidavits and securing accuracy at both the network and affiliate end; Counterpoint can reduce turnaround time and redundant work in all aspects of your business. In addition to the products we provide, Counterpoint offers a world class team of experienced Customer Support Specialists and product training by phone, online, or on-site at your location.


Through our products and our integrartions with other media vendors, we have automated virtually every aspect of the broadcast business. Counterpoint offers features and customization options that can easily be adapted to your organization’s unique sales models and operational procedures.

Seamless, Scalable & Customizable

Counterpoint continues to innovate and adapt its products to meet the ever-changing needs of all aspects of the broadcast industry. We create and customize complete traffic systems for terrestrial and satellite radio networks, podcasters, radio stations, and station groups. Formats include professional and college Sports, Music, Information, News, Talk, and Agricultural audio networks.

  • No limit on number of users.
  • No limit on number of networks, stations, spots, orders, or any other system data.
  • Users can be local or remote, from one user to several hundred of users spread across the country.
  • High speed user access data.
  • Over 600 formatted and customizable reports.
  • Each network (or station) can be sold as a single entity or bundled with other properties to create a complete package buy.
  • Proposals can be created based on “what if” scenarios to meet agency CPP goals, GRP levels, etc.
  • Spot prices can be automatically allocated to programs and dayparts based on audience or type of buy
  • News, Talk, Agriculture, Sports, Music, 24 hour formats and other types of Networks may be freely mixed within the same system and on the same order.
  • Regional copy and split copy (including split fills) can be assigned by stations, markets, time zones, states or formats.
  • Blackouts can be designated with or without replacement spots.
  • Airtime and Non-Traditional Revenue (NTR) can be included on the same proposal, contract, insertion order and invoice.
  • Unlimited phone support from a Customer Support Staff located in all time zones with in-depth knowledge of the industry and broadcast practices.
  • Numerous system benefits and product capabilities in addition to the ability to customize products to fit your individual business needs.