The Counterpoint Affiliate Tracking System and Web Affidavit Portal provide a unified solution for managing affiliate relationships, validating spot delivery, and automating affidavit collection, delivering accurate, auditable data for reconciliation and compliance.
Centralized Affiliate & Agreement Management
Manage stations, affiliate agreements, and operational data in a single system, with complete visibility into program schedules and network commitments.
Delivery Validation & Compliance Monitoring
Capture program logs and actual broadcast times to verify spot delivery, while tracking discrepancies, missed spots, and affidavit status to ensure affiliate compliance and timely resolution.
Reporting & Audit Visibility
Access comprehensive reporting, including station- and agreement-level dashboards, affidavit and post-log reports, discrepancy exports, and overdue tracking, providing finance, operations, and audit teams with reliable data for reconciliation and compliance.
Automated Log Delivery & Affidavit Collection
Eliminate manual workflows with automated log distribution and affidavit collection through integrations with major providers, including Marketron, WideOrbit, Mr. Master, RadioWorkflow, Natural Log, and iHeart.
Real-Time Performance Insights
Leverage automated affidavit ingestion and dashboard views to monitor delivery and performance in real time.
Secure & Accessible Portal Experience
Provide stations with secure access, enabling efficient and user-friendly log posting and affidavit submission across diverse user groups.
Trusted by Leading Audio Networks
for Over 30 Years
Powering reliable, scalable advertising operations. Managing millions in revenue with accuracy, transparency, and control.
Everything you need to know
What is Counterpoint?
Counterpoint is an end-to-end workflow solution designed for audio networks and broadcasters. It manages the entire operational pipeline including ad sales proposals, traffic and scheduling, affiliate tracking, billing, receivables, and proof of performance in one integrated system.
Who uses Counterpoint?
Counterpoint is used by audio networks, radio stations, podcasters, and broadcast groups across the industry. Over 10,000 affiliate radio stations rely on Counterpoint for log information and affidavit submissions, with millions of airtime spots trafficked each week through the system.
What problems does Counterpoint solve?
Counterpoint helps networks streamline complex operational workflows by:
Managing advertising proposals and contracts
Scheduling commercials and managing inventory
Tracking affiliate compliance and spot delivery
Automating billing, receivables, and collections
Providing detailed reporting and proof of performance
The platform reduces manual work, improves operational accuracy, and speeds up turnaround across network operations.
What products are included in the Counterpoint platform?
Counterpoint offers a suite of integrated products designed for network operations:
- Proposal System – Create data-driven ad sales proposals using audience research and real-time inventory availability.
- Traffic System – Manage orders, scheduling, commercial copy rotation, inventory optimization, billing, and reporting.
- Affiliate Tracking System – Manage relationships with affiliate stations and ensure compliance with spot delivery agreements.
- Web-Based Affidavit System – Send logs to affiliates and automatically collect aired spot confirmations.
Each module can be used independently or bundled together for a complete workflow solution.
Can Counterpoint support large broadcast networks?
Yes. Counterpoint was designed with scalability in mind and supports:
Unlimited users
Unlimited networks, stations, spots, and orders
Distributed teams working remotely
High-speed data access and reporting
This makes it suitable for both small networks and large multi-station organizations.
