The Counterpoint Proposal System is a comprehensive sales planning and proposal management solution designed for modern media networks. It enables sales teams to efficiently create, customize, and deliver data-driven proposals, while seamlessly connecting planning, inventory, pricing, and order execution into a unified workflow.
Streamlined Sales Workflow
Create proposals using real-time inventory, rate cards, and client requirements, then move directly from proposal to order without duplicate data entry. This integrated workflow accelerates deal cycles and reduces operational friction.
Data-Driven Planning & Pricing
Support every proposal with built-in planning tools, including on screen inventory information and research data. Sales teams can align proposals to revenue goals while optimizing pricing and inventory utilization.
Proposal XML Support
Standardized proposal export via Proposal XML, enabling seamless integration with downstream systems, partners, and buying platforms.
Flexible & Configurable
Adapt to any sales environment with flexible packaging, multi-platform support (broadcast, digital, podcast), and configurable workflows for review and approval.
Unified proposal creation and management
Streamlined workflow from proposal to order
Data-driven planning, pricing, inventory optimization
Flexible configuration and multi-platform support
Trusted by Leading Audio Networks
for Over 30 Years
Powering reliable, scalable advertising operations. Managing millions in revenue with accuracy, transparency, and control.
Everything you need to know
What is Counterpoint?
Counterpoint is an end-to-end workflow solution designed for audio networks and broadcasters. It manages the entire operational pipeline including ad sales proposals, traffic and scheduling, affiliate tracking, billing, receivables, and proof of performance in one integrated system.
Who uses Counterpoint?
Counterpoint is used by audio networks, radio stations, podcasters, and broadcast groups across the industry. Over 10,000 affiliate radio stations rely on Counterpoint for log information and affidavit submissions, with millions of airtime spots trafficked each week through the system.
What problems does Counterpoint solve?
Counterpoint helps networks streamline complex operational workflows by:
Managing advertising proposals and contracts
Scheduling commercials and managing inventory
Tracking affiliate compliance and spot delivery
Automating billing, receivables, and collections
Providing detailed reporting and proof of performance
The platform reduces manual work, improves operational accuracy, and speeds up turnaround across network operations.
What products are included in the Counterpoint platform?
Counterpoint offers a suite of integrated products designed for network operations:
- Proposal System – Create data-driven ad sales proposals using audience research and real-time inventory availability.
- Traffic System – Manage orders, scheduling, commercial copy rotation, inventory optimization, billing, and reporting.
- Affiliate Tracking System – Manage relationships with affiliate stations and ensure compliance with spot delivery agreements.
- Web-Based Affidavit System – Send logs to affiliates and automatically collect aired spot confirmations.
Each module can be used independently or bundled together for a complete workflow solution.
Can Counterpoint support large broadcast networks?
Yes. Counterpoint was designed with scalability in mind and supports:
Unlimited users
Unlimited networks, stations, spots, and orders
Distributed teams working remotely
High-speed data access and reporting
This makes it suitable for both small networks and large multi-station organizations.
