Services
From Cloud Hosting, Product Integrations, and Training or Consulting, we have the services you need. Book a demo to get started.
Counterpoint facilitates on-air spot logging for over 4 million advertiser spot a week, manages more than $1 billion in network revenue annually, and over 10,000 affiliate stations use Counterpoint.
Cloud-hosting provides effortless access to the suite of Counterpoint applications, empowering your team to achieve optimal productivity.
Product Integrations
In today’s dynamic and interconnected media business landscape, merging diverse tools, technologies, and platforms with product integrations is key to enhanced efficiency, productivity, and innovation.
Training & Consulting
To meet the dynamic demands of the audio industry, Counterpoint consistently expands and improves our suite of software products.
Trusted by Leading Audio Networks
for Over 30 Years
Powering reliable, scalable advertising operations. Managing millions in revenue with accuracy, transparency, and control.
Cloud hosting services for excellence
Run your network from anywhere—without the IT overhead.
Your entire Counterpoint system, fully managed, always up to date, and always on.
Stop maintaining servers. Stop managing updates.
With Counterpoint Cloud, your entire operation is hosted, secured, and optimized by the people who built the software.
Access everything you need—anytime, anywhere—while we handle the infrastructure.
Key Benefits
With Counterpoint Cloud, your entire operation is hosted, secured, and optimized by the people who built the software.
- Zero IT burden – We host, maintain, and update everything
- Always current – Automatic upgrades with no downtime
- Built for scale – Grow without hardware limits
- Access anywhere – Work from any device, any location
- Enterprise-grade security – SOC 2 compliant with full data protection
- Reliable by design – Backups, redundancy, disaster recovery built in
Focus on running your network. We’ll run the system behind it.
Product Integrations
Connect Counterpoint to the tools you already use
Seamless integrations that keep your entire operation in sync.
Your business doesn’t run on one system—and it shouldn’t have to.
Counterpoint integrates with the platforms and partners you rely on every day, so your data flows automatically and your team stays aligned.
No manual work. No duplicate entry. No disconnected systems.
Key Benefits
Counterpoint powers thousands of stations and manages millions of spots weekly—so integrations aren’t an add-on, they’re core to how the platform works.
- Eliminate manual processes — Automate data flow between systems and reduce errors
- Stay fully connected — Keep traffic, billing, affiliates, and reporting in sync
- Faster operations — Move information instantly across your ecosystem
- Flexible by design — Integrations that adapt to your workflows—not the other way around
Training & Consulting
Get more value from Counterpoint and faster
Expert training and consulting to optimize your workflows and performance.
We help you unlock the full potential.
From onboarding to advanced optimization, our experts work with your team to improve efficiency, reduce errors, and streamline operations.
Focused on
- Faster onboarding — Get new users productive quickly and confidently
- Smarter workflows — Identify inefficiencies and fix them
- Ongoing optimization — Keep your team aligned with best practices and new features
- Expert guidance — Decades of real-world audio network experience
Training options
- New user training – Start strong from day one
- Refresher sessions – Keep teams sharp and efficient
- New feature training – Stay ahead of updates
- Process consulting – Align your system with your business goals
Everything you need to know
What is Counterpoint?
Counterpoint is an end-to-end workflow solution designed for audio networks and broadcasters. It manages the entire operational pipeline including ad sales proposals, traffic and scheduling, affiliate tracking, billing, receivables, and proof of performance in one integrated system.
Who uses Counterpoint?
Counterpoint is used by audio networks, radio stations, podcasters, and broadcast groups across the industry. Over 10,000 affiliate radio stations rely on Counterpoint for log information and affidavit submissions, with millions of airtime spots trafficked each week through the system.
What problems does Counterpoint solve?
Counterpoint helps networks streamline complex operational workflows by:
Managing advertising proposals and contracts
Scheduling commercials and managing inventory
Tracking affiliate compliance and spot delivery
Automating billing, receivables, and collections
Providing detailed reporting and proof of performance
The platform reduces manual work, improves operational accuracy, and speeds up turnaround across network operations.
What products are included in the Counterpoint platform?
Counterpoint offers a suite of integrated products designed for network operations:
- Proposal System – Create data-driven ad sales proposals using audience research and real-time inventory availability.
- Traffic System – Manage orders, scheduling, commercial copy rotation, inventory optimization, billing, and reporting.
- Affiliate Tracking System – Manage relationships with affiliate stations and ensure compliance with spot delivery agreements.
- Web-Based Affidavit System – Send logs to affiliates and automatically collect aired spot confirmations.
Each module can be used independently or bundled together for a complete workflow solution.
Can Counterpoint support large broadcast networks?
Yes. Counterpoint was designed with scalability in mind and supports:
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Unlimited users
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Unlimited networks, stations, spots, and orders
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Distributed teams working remotely
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High-speed data access and reporting
This makes it suitable for both small networks and large multi-station organizations.
Counterpoint
