Push podcasts & streaming straight from the contract to the ad server — import impressions, reconcile, and bill on your standard Counterpoint invoice.
Digital lines live in your contract workflow
Enter digital proposals or orders on the Counterpoint contract screen (Digital tab). When the order is scheduled, any digital lines for vehicles are pushed to the Ad Server during the scheduling process so digital follows the same contract → schedule → invoice lifecycle as other lines.
Spot + impressions (CPM) support
The integration supports CPM/flat-rate pricing and impression goals/caps at the digital-line level. CPM lines can be packaged and pushed to the Ad Server while hidden/internal line logic controls what is sent.
Automated impression import from supported Ad Servers
Counterpoint’s scheduled import appends/updates posted impressions so delivered metrics are available for reconciliation and billing. Imports can also be manually triggered or manually posted on the Post Log screen.
Reconciliation UI & exports
Posted impressions are visible on the Post Log Ad Server screen and via the Ad Server Discrepancy Export, enabling ops and finance to reconcile delivered impressions against contracted goals and to investigate over/under-delivery.
Manual fallback for non-integrated vendors
Where an automated integration is not available or a report must be manually reconciled, Counterpoint supports mass posting or manual import of vendor reports from the Post Log Ad Server screen.
Invoice-first digital billing
Counterpoint generates invoices on its industry-standard invoice form with a dedicated digital section — digital charges print and post on the same invoice used for other contract lines, so digital billing is integrated with your normal AR workflow.
Digital orders flow through contracts
Supports CPM pricing and impressions
Imports metrics for reconciliation
Integrated billing with standard invoices
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Everything you need to know
What reporting is available for digital lines?
Digital appears in the same operational and financial reports used for contracts and airtime: the Proposals / Contracts report (digital lines and the contract-level Digital Delivery Status), the Invoice report (industry-standard Counterpoint invoice with a dedicated digital section), and blended operational reports such as Quarterly Booked Spots / Spot & Digital Line Combo that show spot + digital positions for sales/ops. These reports let sales, ops and finance see digital alongside other contract data.
Where do posted impressions show up for reconciliation?
Posted (imported) impressions are exposed in the Post Log Ad Server screen and via the Ad Server Discrepancy Export, which operations and finance use to reconcile delivered impressions against contracted goals and to investigate over/under-delivery. The import task appends/updates impressions so reports reflect current posted delivery.
How do I get alerted about impression import results or delivery issues?
The automatic impression-import process sends notification emails of the import results (configured to notify Impression Alert users). Push and import outcomes also generate contract-level notifications; the contract dashboard shows a Digital Delivery Status so teams can see Pushed / Requires Repush / Rejected states and act before invoicing.
How do I reconcile discrepancies between contracted goals and posted delivery?
Use the Ad Server Discrepancy Export and the Post Log Ad Server UI to compare contracted impression goals/caps to posted impressions. The import task appends/updates posted impressions (hourly updates within a day); ops can use discrepancy exports to identify over/under-delivery and take corrective action (repush, contact vendor, or adjust invoices).
Does digital print on invoices and show up in accounting reports?
Yes. Counterpoint’s invoice form includes a dedicated digital section so digital charges print and post on the standard invoice. Digital lines also appear in contract-level reports so accounting can include or review digital alongside airtime when producing financials. This is a purpose-built part of the Digital feature set.
