Counterpoint Media Sales Portal
An online proposal builder for podcast and streaming — guided steps and instant push into Counterpoint.
AI-Assisted Campaign Builder for Faster Digital Media Sales
Smart product recommendations and one-page assembly to speed proposal creation.
Centralized Admin & Account Controls for Networks and Agencies
Personnel-based provisioning, role/hub access, per-user reports, and language options supported.
Wizard for fast buys + advanced line view for power users
Guided simple flow for rapid proposals and a detailed line editor for sellers who want full control.
One-step submit to Counterpoint Traffic
Portal proposals push directly into Counterpoint as proposals/orders so they immediately enter scheduling, reconciliation and billing.
Product catalog & marketing pages
Buyers browse podcast/vehicle details, marketing material and recommendations by category, audience or genre to pick the right inventory.
Airtime & Sports buying — coming in 2026
Phase 2 will add Air-Time and Sports tabs, event schedules and package support so the same one-page proposal experience expands to linear and sports inventory.
Unified sports and multimedia contracts
Play-by-play scheduling and billing workflows
Event-based sales, tracking, revenue visibility
Real-time airing, reconciliation, flexible billing
Trusted by Leading Audio Networks
for Over 30 Years
Powering reliable, scalable advertising operations. Managing millions in revenue with accuracy, transparency, and control.
Everything you need to know
How do portal proposals become Counterpoint proposals/orders?
The portal submits proposals to Counterpoint via a secure API, so proposals created and submitted in the portal appear in Counterpoint as proposals/orders and follow your normal contract → schedule → invoice workflow.
How is data kept in sync (vehicles, agencies, rates)?
Sync processes update vehicles, agencies, advertisers and rate cards between Counterpoint Traffic and the Sales Platform so the portal’s product catalog and availability match Traffic. This keeps marketing material and rates current.
Who provisions users and controls permissions?
Network admins manage onboarding and provisioning (activate/deactivate agency and advertiser users); agency/advertiser accounts are linked to existing records and initially cannot self-register so admins control access and permissions.
What admin pages & settings are available?
Network Admin pages include personnel management, vehicle management (toggle visibility/configure marketing), agency/advertiser management, platform settings (labels, default salesperson, email lists) and per-user reports so networks control what buyers can see and do.
How are impression goals and pricing handled?
Campaign flows collect campaign impression goals and per-line caps. The portal supports CPM and flat-rate pricing; these values are included in the proposal payload that’s pushed to Counterpoint so KPIs survive scheduling and reporting.
