Cloud-hosting provides effortless access to the suite of Counterpoint applications, empowering your team to achieve optimal productivity.
Product Integrations
In today’s dynamic and interconnected media business landscape, merging diverse tools, technologies, and platforms with product integrations is key to enhanced efficiency, productivity, and innovation.
Training & Consulting
To meet the dynamic demands of the audio industry, Counterpoint consistently expands and improves our suite of software products.
Counterpoint Cloud Hosting Services
In a dynamic industry environment, with continually evolving technology and a geographically dispersed workforce, we understand the essential requirement for a turnkey solution. Cloud-hosting provides effortless access to the suite of Counterpoint applications, empowering your team to achieve optimal productivity.
Product Integrations
By fostering a cohesive ecosystem with product integrations that empower our mutual customers to extract maximum value from their data, Counterpoint helps to reduce manual interventions and streamline workflows.
Research • Local Traffic Systems • Digital OMS • Automation • Satellite • Audio Delivery • Continuity • CRM • Affidavit Compliance • Accounting • EDI
Training & Consulting
To meet the dynamic demands of the audio industry, Counterpoint consistently expands and improves our suite of software products. Likewise, continuous enhancement of user skills, knowledge, and capabilities is a necessity in a landscape where change is the only constant — effective training and ongoing Business Process Analysis (BPA) ensures that users can fully leverage the capabilities of Counterpoint.
Cloud hosting services for excellence
Why cloud?
- Expertise
Benefit from hosting by the software provider who possesses in-depth knowledge of all Counterpoint applications - Automatic Version Control
Ensure that all Counterpoint software stays up-to-date with the latest, thoroughly tested and fielded versions, eliminating concerns about outdated or untested software - Cost Savings
Experience significant cost savings with no in-house hardware or IT expenses for installation and maintenance. Our state-of-the-art architecture ensures optimal performance without the need for substantial in-house investments - Dynamic Scalability
Adapt effortlessly to changing requirements with system resources that grow seamlessly as needed, providing flexibility and scalability without the constraints of traditional in-house server setups - Cloud is always on
Experience uninterrupted access to the system from any location, on any compatible device, at any time, leveraging the flexibility of cloud-based operations - Data Assets are kept safe
Rest assured knowing that your data assets are kept safe with meticulous attention to system redundancy, regular backups, off-site storage, and robust disaster recovery measures - Compliance
SOC 2 Compliance ensures that your operations in the Counterpoint Cloud align with the highest standards of security, availability, and processing integrity
With the Counterpoint Cloud, your Network Order Management System and Web-Based Affidavit databases are hosted, set up, secured, maintained, and updated by Counterpoint — taking the IT administration burden off your team. You’ll always have access to the latest features, improvements, and security updates without the need for manual version upgrades. And we take data security, privacy, and compliance seriously — SOC 2 reporting demonstrates our commitment to maintaining a secure and compliant environment for handling data, and the annual reports are made available to our cloud-hosted customers.
Product Integrations
In today’s dynamic and interconnected media business landscape, merging diverse tools, technologies, and platforms with product integrations is key to enhanced efficiency, productivity, and innovation. By fostering a cohesive ecosystem with product integrations that empower our mutual customers to extract maximum value from their data, Counterpoint helps to reduce manual interventions and streamline workflows. Interfaces for
Research • Local Traffic Systems • Digital OMS • Automation • Satellite • Audio Delivery • Continuity • CRM • Affidavit Compliance • Accounting • EDI
These are among the integrations with industry-leading providers that we offer to keep your network agile and competitive. We recognize that staying competitive depends on tailored solutions and offer custom development for needed integrations – if you don’t see a required integration on the list, contact us about providing one.
Training & Consulting
New User Training
Onboard new users more quickly and confidently, streamlining workflow and promoting full-feature utilization, to reduce mistakes and leverage the wide range of tools Counterpoint provides.
Refresher Training
Prevent the decay of skills over time, ensuring that seasoned users stay proficient and optimize system use. We ensure that experienced team members are aware of the latest best practices and industry standards, as well as time-saving shortcuts and techniques, and focus on enhancing their ability to problem-solve by identifying and troubleshooting common issues so they can work indepently and efficiently.
New Features Training
Make the most of the latest developments and keep up with industry trends, leveraging the latest tools and technologies to increase innovation and keep your network competitive.
Business Process Consulting
Implement industry standard best practices and optimize workflow: Our system consultants engage with your team, analyzing and refining existing processes to best align with your strategic goals – enhancing efficiency, effectiveness, communication, and overall performance of both your Counterpoint implementation and your network.
Trusted by our clients
Counterpoint facilitates on-air spot logging for over 4 million advertiser spot a week, manages over $1 billion in network revenue annually, and over 10,000 affiliate stations use Counterpoint.
Everything you need to know
What is Counterpoint?
Counterpoint is an end-to-end workflow solution designed for audio networks and broadcasters. It manages the entire operational pipeline including ad sales proposals, traffic and scheduling, affiliate tracking, billing, receivables, and proof of performance in one integrated system.
Who uses Counterpoint?
Counterpoint is used by audio networks, radio stations, podcasters, and broadcast groups across the industry. Over 10,000 affiliate radio stations rely on Counterpoint for log information and affidavit submissions, with millions of airtime spots trafficked each week through the system.
What problems does Counterpoint solve?
Counterpoint helps networks streamline complex operational workflows by:
Managing advertising proposals and contracts
Scheduling commercials and managing inventory
Tracking affiliate compliance and spot delivery
Automating billing, receivables, and collections
Providing detailed reporting and proof of performance
The platform reduces manual work, improves operational accuracy, and speeds up turnaround across network operations.
What products are included in the Counterpoint platform?
Counterpoint offers a suite of integrated products designed for network operations:
- Proposal System – Create data-driven ad sales proposals using audience research and real-time inventory availability.
- Traffic System – Manage orders, scheduling, commercial copy rotation, inventory optimization, billing, and reporting.
- Affiliate Tracking System – Manage relationships with affiliate stations and ensure compliance with spot delivery agreements.
- Web-Based Affidavit System – Send logs to affiliates and automatically collect aired spot confirmations.
Each module can be used independently or bundled together for a complete workflow solution.
Can Counterpoint support large broadcast networks?
Yes. Counterpoint was designed with scalability in mind and supports:
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Unlimited users
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Unlimited networks, stations, spots, and orders
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Distributed teams working remotely
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High-speed data access and reporting
This makes it suitable for both small networks and large multi-station organizations.
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